A heritage fashion house wanted to build a global gifting strategy in which each profile would carry cultural meaning, and not only audience. This involved identifying influencers across several regions and at every level of reach, from micro to macro profiles, with a consistent focus on their creative and cultural affinity with the house’s universe.
The search went beyond standard influencer databases to find profiles whose work and aesthetic would genuinely resonate with the brand. In each region, the selection rested first on cultural legitimacy and creative coherence with the house’s identity, with a minimum audience threshold as a secondary criterion, so that every profile would hold real influence within its own community.
The result was a curated regional mapping, giving the house a diverse roster of profiles ready to be activated for gifting across its markets.